Tag Archive | social media

One size doesn’t fit all

We’re on week 5 of the CJBSsmdl. This week we’ve been asked to listen to one of the very interesting  podcasts recorded by the coordinators and blog about it.

I’ve chosen Nathalie’s podcast on using social media from an External Affairs perspective. She starts by explaining that the only way to get social media right is by knowing and understanding your audience. You (or your organization) will have different types of audience, these people will be on different platforms, looking for different content and engaging on different ways. Unfortunately, there isn’t a one size fits all. Content needs to be tailored to the audience and the channel you’re using. Some of them are better for creating conversations, such as LinkedIn or Facebook, others are great to push and broadcast content like Soundcloud.

Nathalie also described the 3 main types of audience at CJBS: colleagues within the School, the rest of the University and the wider world.  This last category can then be sub-segmented into more specific groups, such as Alumni, prospective students and the general public. The key for the External Affairs team is to privide these groups with relevant content, at the right time and using the right tone.  Content must also be consistent and it must reinforce the image that CJBS wants to project: a place that is an intellectual powerhouse.

Image credit: NetDoktor.de via Flickr Creative Commons

My first rambling…

This is my first blog post for the Social Media Driving Licence, week 2.  The above image represents my current views on social media: a bright and intricate collection of channels.

Part of this week’s tasks was to list my personal pros and cons of social media, so here they are:


  • Re-connect with lost friends
  • Communicate and share with family
  • Share stories and achievements
  • Narrow the physical gap with family – feel closer
  • Instant communication – faster than email
  • Find product/place reviews
  • Discover new content, tools
  • Get advice
  • Entertaining
  • Awareness of what’s happening in the world
  • Support social campaigns
  • Professional development and networking
  • Educational


  • Overwhelming – huge amounts of information
  • Time consuming – managing different tools, testing new tools and finding the right one to use
  • New tools all the time!
  • Addictive
  • Reliance on social media
  • Parental controls
  • Exposure – can’t delete or undo
Image credit:  Mwezibou via Flickr Creative Commons
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