We’re on week 5 of the CJBSsmdl. This week we’ve been asked to listen to one of the very interesting podcasts recorded by the coordinators and blog about it.
I’ve chosen Nathalie’s podcast on using social media from an External Affairs perspective. She starts by explaining that the only way to get social media right is by knowing and understanding your audience. You (or your organization) will have different types of audience, these people will be on different platforms, looking for different content and engaging on different ways. Unfortunately, there isn’t a one size fits all. Content needs to be tailored to the audience and the channel you’re using. Some of them are better for creating conversations, such as LinkedIn or Facebook, others are great to push and broadcast content like Soundcloud.
Nathalie also described the 3 main types of audience at CJBS: colleagues within the School, the rest of the University and the wider world. This last category can then be sub-segmented into more specific groups, such as Alumni, prospective students and the general public. The key for the External Affairs team is to privide these groups with relevant content, at the right time and using the right tone. Content must also be consistent and it must reinforce the image that CJBS wants to project: a place that is an intellectual powerhouse.
Image credit: NetDoktor.de via Flickr Creative Commons
I’m a big Google fan, I’m not going to deny it, and I rely heavily on many of its products. One of them used to be the now defunct Google Reader, a website aggregator where you could bring the latest content of all your favourite websites into one single place. But as much as I liked the idea and the convenience of it, Google Reader had the most awful and uninspiring interface! It wasn’t the most user friendly tool and as my list of websites got longer, it became more difficult to manage. My enthusiasm didn’t last long and soon I gave up.
I heard of Feedly shortly afterwards, when it was still only a Firefox add-on. I loved the clean and smart-looking interface, but the lack of browser compatibility and problems to sync across computers didn’t work for me. Luckily, in 2013 Feedly finally became a cloud-based service that works with all browsers and mobile devices. Its popularity skyrocketed in the same year after Google announced the closure of Google Reader, gaining over 500,000 new users in less than 48 hours. By August 2013, Feedly users were up to 12 million.
With its clean and minimalist design, which I like, it’s also very easy to use. Feeds can be organised into folders or categories, and you can share with many other social media platforms – e.g. Twitter, Facebook, LinkedIn, Hootsuite, Evernote, etc. – from right within Feedly. There’s a mobile app, which I understand is brilliant, and being a cloud-based service Feedly syncs across devices. Adding websites is just as easy as doing a copy-and-paste of the url, or you can subscribe to the sites suggested by Feedly. What’s there not to like? Free, easy to use, nice-looking and convenient.
I currently use Feedly for both personal and professional content. At CJBSInfoLib we curate a very comprehensive Feedly list that includes all kinds of business, libraries, university and technology news, that we use to find content for our other social media channels. Personally, I have a similar list, plus a few other blogs that I follow on parenting, cooking, home-deco, and basically any other interesting website I find online.
Image credit: violinha via Flickr Creative Commons
Blogs I Follow
- This could be the first time
- Scene from my saddle
- Hughesy's social context
- Sayara's blog
- Wright rambles.....
- learn social
- Views from the 6th
- Adventures in the Zuniverse
- In the Social Media Driving Seat
- The EntreMeander
- Don't call me Catbert!
- Scribble happy pickle
- Coupar Country
- The CJBS Social Media Driving Licence
- economical with the ruth
- Do It Anyway, ok?